publishes a monthly feature called "Ask IndieGames
" that takes a range of topics relating to indie gaming and development posed as a question to the editorial staff. This month the article provides insight on what makes a press release stand out amidst a tidal wave of similar press releases the team receives every day.
"Try and find out who to actually contact. Not everyone will be interested in your hardcore RPG and contacting IndieGames in order to promote FIFA 13 would be rather silly.
More tips in the full article